How to Introduce Your enterprise in 60 Seconds Or Less

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As a small enterprise owner, we have varied marketing options to promote our business: advertising, telemarketing, direct mail. But my popular is surely networking. First, it is the most low cost marketing tool and second it is a way to build long-term relationships with people. If advertising can give you a great consequent in one shot, networking will bring you more in the long run.

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Organizing many enterprise networking events, in the past were a great opening for me to meet a tremendous number of people, make deals, get clients, make friends and learn from other entrepreneurs.

But I noticed that a critical number of habitancy had great products or services but just didn't know how to present them. And as a consequent were not able to attract the clients they were seeing for.

One of the keys to networking is to be able to introduce yourself and your enterprise in 30 to 60 seconds or less, in one or two sentences, in a very concise way. In other words, you need to have a very effective elevator pitch. You should be ready to deliver your elevator pitch in the blink of an eye at a moment's notice.

But what is an elevator pitch?

An elevator pitch is a short presentation that introduces you and your business' mission and makes you memorable. It focuses on the benefits you provide and can be delivered in 30-60 seconds or less, even in an elevator, hence the name.

If you are passionate, excited and eager to create and administrate your own business, then you should be able to describe, in one or two brief and concise sentences, exactly what you do, why your contribution is the best in the marketplace, and in effect, why the someone should buy from you.

The best way to fabricate your elevator pitch is to summarize or list the most enticing, intriguing and critical benefits that your customers will get when they use your products and services. How can your products and services solve problems or meet needs?

An effective elevator pitch makes a chronic impression, demonstrates your professionalism and allows you to position yourself with your target customers.

Remember that your clients' main concern is: "What benefits will I receive when I buy your goods or service?" So when you prepare your elevator pitch all the time make sure that your audience need to acknowledge this request "What's In It for Me?".

People are all the time more curious in how you can help them than in what you do or how they can help you.

Consider these points when you fabricate your elevator pitch:

1/ Write down the "deliverables"- the products, services and features that you provide. Then, analyze your contribution and put yourself in your customers' shoes. What good things will they get or what good things will happen to them when they make a purchase?

2/ Be specific. Use numbers and statistics when you can. For example, duplicate your earnings in less than 12 months, achieve a 30% increase over last year, lose 20 pounds in 10 weeks, triple your number of subscribers in 5 days or less.
People are driven by numbers because they add a sense of credibility to a claim. Numbers also create curiosity and anxiety, an additional one beneficial tool that motivates habitancy to make a purchase.

3/ Never reveal your entire story in your elevator pitch. Highlight the main benefits your products and/or services provide, which will encourage habitancy to ask questions and start the conversation.

4/ create a tagline that will grab your listener's attention and force him/her to stop what he/she is doing and listen to you. The most effective openers leave the audience seeking further information. Compare your elevator pitch to the cover of your popular magazine. Most likely, you'll find the titles of the key stories in that issue. If the titles don't grab your attention and raise your curiosity quickly, then you probably won't buy that issue.

5/ institution your elevator pitch to the point where you can reveal the language with excellent ease, great confidence and clarity and total poise immediately. It is highly important that you feel totally comfortable whenever you deliver your elevator pitch. Learn it; institution it; devotee it; but never read it. Your delivery must be very flat and totally fluid. Continually institution your elevator pitch in front of the mirror and before your friends until your Pitch becomes part of you.

So do you have a better idea? Are you ready to write your elevator pitch?
Try this the next time you reveal what you do. Pick your words. Hook your listener. Make them ask questions. Make them want to meet with you and buy your products and services.

© 2006 Biba F. Pédron

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